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In the Journal of American Medical Association in 1938,   case studies on anorexia published in the Journal of the
        a case study of eight anorexic patients concluded, “this   American Medical Association. One study included a 14-
        metabolic disorder is based primarily on psychologic      year old patient that “with the help of an insurance
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        disturbance and that its various manifestations should not   pamphlet … put herself on a diet.”  In addition,
        be attributed to dysfunction of any endocrine gland.”     insurance companies created standardized tables that
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        Furthermore, it advocated psychotherapy in order to       showed acceptable weight for every height.
        change the attitude of the patient toward food to insure a
        permanent recovery, as opposed to temporary hormonal      At the same time, the emergence of “flappers” in popular
        therapies that did not address the underlying mental      fashion and media brought displays of fit and
        conflict.  By 1940 many physicians abandoned the          breathtaking dancers into everyday life. In 1908, Parisian
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        biological model in favor of psychological treatment.     designer Paul Poiret created fashion pieces that deviated
                                                                  from the previous Victorian voluptuous shape when he
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        Physicians began to construct an “anorexic personality.”    formed a new image of beauty that emphasized thin hips,
        The common qualities of anorexic patients that physicians   flat chests, and long legs. Women of all ages adored the
        in the mid-20th century noticed were similar to the       “flapper” image of the 1920s, and in order to meet the
        patients that went to Gull 50 years prior. More often than   growing demand for the new fashion, the American
        not, they were intelligent, high-achieving, “had done well   garment industry utilized standard sizing for efficient
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        at school,” and were at the head of their class. They were   mass production. Women became acutely aware of their
        sensitive, hypercritical, and ambitious young women who   body shape as they tried to fit into the limited
        “dreaded mediocre standing”                                                      standardized clothing sizes in
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        and always received high                                                         department stores.
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        grades in school.
                                         More often than not, they were                  Metropolitan Life Insurance
        Yet anorexic patients of the                                                     Company (MLIC) data that
        mid-20th century endured a       intelligent, high-achieving, “had               tracked the progression of male
        unique struggle with body        done well at school,” and were                  and female weight through the
        image and dieting generally                                                      20th century shows how
        absent in the experience of       at the head of their class. They               females embodied social
        anorexics in Victorian times.      were sensitive, hypercritical,                pressures to be thin. In the
        In the case studies of anorexia                                                  study, short men had gained 5
        published in the 1930s and         and ambitious young women                     pounds compared to previous
        1940s, most of the girls began        who “dreaded mediocre                      counterparts in studies
        refusing food after being teased                                                 conducted from 1885-1900 and
        about their weight. One young     standing” and always received                  1909-1927, and average height
        woman confessed she began to           high grades in school.                    men had gained 1 to 3 pounds.
        diet “after hearing a remark at                                                  Women on the other hand,
        a party about her plumpness.”                                                    affected by the early 20th
        Another girl resented her size                                                   century’s obsession on thin
        after “teachers, her older brother and others called her a   bodies and diets, lost weight. Twenty-five year olds were
        ‘heifer.’” In a different case, the girl didn’t eat because she   5 to 6 pounds lighter, and women thirty-five to fifty-five
        felt that boys “did not like a fat girl.”                 were 2 to 4 pounds lighter.
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        What social changes of the 20th century were responsible   In the period after World War II, Dr. Hilde Bruch
        for the rise in a zealous desire to be thin? One of them is   developed new, multi-faceted and extensive psychiatric
        the rise of obesity-related illness and the emergence of   views on eating disorders that continue to the present
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        health insurance companies who informed Americans         day.  She ushered in the modern understanding of
        that, in general, thinner bodies were healthier ones. By   anorexia nervosa with her book Eating Disorders (1973)
        1912, the Actuarial Society of America had published      that included thirty years of her work with not only
        studies that indicated a strong correlation between being   anorexic patients, but with a variety of individuals who
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        overweight and premature mortality.  As a result,         exhibited disordered eating. She argued that traditional
        insurance companies and doctors issued diet manuals to    method of psychoanalysis, in which patients would
        patients that included calorie charts. By the 1930s,      confess private fears or thoughts to a doctor who
        doctors told Americans that the previously cited figure,   interpreted their unconscious meanings, was ineffective.
        3,000 calories a day, was too high; for middle-class      By telling their patients the significance of their food
        Americans with sedentary jobs, 2,400 calories was ideal.   refusal, Bruch believed doctors were depriving their
        The influence of these pamphlets is evident in a series of   patients of the chance to understand the illness on their

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